In India’s rapidly evolving pet care landscape, Chennai-based startup MimiBowBow is leading a technological transformation. Founded in 2018 by Dr. Ajmal Dastagir, a PhD in Finance & Investment Banking from West Coast University, USA, and John Paul, a passionate animal enthusiast, MimiBowBow aims to bridge the gap in accessible and accurate veterinary care across the country.
Founders’ Vision and Journey
Dr. Dastagir’s transition from finance to pet healthcare was driven by a shared passion with John Paul for animal welfare.Their collaboration began with an online platform offering pet food and care products, achieving a revenue of approximately INR 1.8 crore within ten months. However, the COVID-19 pandemic prompted a strategic pivot towards innovative solutions in pet health diagnostics.
Introducing Pet Scan Pro: AI-Powered Diagnostics
Recognizing the challenges pet owners face in early disease detection, MimiBowBow developed ‘Pet Scan Pro,’ India’s first AI-powered pet health diagnostic tool. This technology transforms smartphones into diagnostic devices, enabling early detection of over 40 medical conditions with 95% accuracy. By analyzing images of a pet’s skin, teeth, eyes, bones, or joints against a database of over 2.5 million MRI scans, the AI provides detailed health reports within a minute.
Empowering Veterinarians with Remote Consultations
Beyond assisting pet owners, MimiBowBow supports veterinarians by offering AI-backed diagnostic reports for remote consultations. This approach is especially beneficial in areas lacking specialized veterinary services. Notably, MimiBowBow does not charge commissions, allowing veterinarians to retain their full earnings.
Integrating IoT for Comprehensive Pet Care
Expanding its offerings, MimiBowBow has developed IoT-powered products like the Pet Bot Smart Feeder and Smart Auto-Cleaning Litter Boxes. These devices enable remote feeding schedules, live monitoring, and maintain hygiene, ensuring holistic pet wellness. Additionally, the startup provides FDA-approved natural rubber toys, training pads, and grain-free pet food.
Strategic Growth and Accessibility
Operating on a subscription-based model, MimiBowBow aims to make pet healthcare affordable and accessible. The startup has formed partnerships with veterinary clinics and pet care providers, expanding its reach across India.Thousands of pet owners now utilize Pet Scan Pro, reflecting the growing demand for tech-enabled pet care solutions.
MimiBowBow’s integration of AI diagnostics and IoT solutions marks a significant advancement in India’s pet healthcare sector, offering pet owners and veterinarians tools for proactive and efficient care.